The colours used in websites now can be the most vivid they have ever been with new lcd and led monitor technology.

If you look around the web you will see most of the websites are dominated by blue, white and red. This is with good reason. These colours tend to look good on most peoples monitors so even if you have an old tft then bright red should still look like bright red.

Another reason is what the eye is drawn to. We have become quite comfortable with the fact that blue is the colour of links, red is the “look at this!” colour and white, well it goes with everything! White is used in design as a modern, clean looking lack of colour. It can provide anything from a futuristic looking interface to a clean corporate image.

Not so long ago, well 10 years or so, the web was over saturated with dark, black and red linked websites. Most of them looked like they had been created for a heavy metal band looking all dark and sinister. I was never a fan of the overuse of black and when the design world and the Internet began to complement each other it was a nice sign of things to come. The use of materials such as glass and plastic was making it’s was on to our computer screens and when Apple released the “aqua buttons” as an os interface people began to realise the web could be used as a portal to great design.

The next shift we are seeing is the shift into greens, oranges and coffee colours. Everyone relates green now as a good colour, something that if used has relation to keeping our planet clean or in relation to the freshness of the colour itself.

Pinks are also sneaking into logos and websites as being a stand out modern take on today’s society. This also brings into play the use of newer more vibrant technology I spoke of before where colours can now seem to pop out in front of you as the monitors become more and more related to the original colour that the designer has made for his audience.

I’m in the mindset that if it looks good then use it! Although there are a few steps to avoid when using colour in designing websites.

1. The overuse of black can darken the whole experience of the user, try to keep in mind the use of the website i.e; overuse of black and orange for a Halloween website makes sense, it doesn’t make sense for a kids playgroup website!

2. Try to keep links a different colour from the rest of the text. i.e; blue is the best colour for someone to instantly recognise it as a link. The colour of your text on the website page is black, links in that text should be a complementing colour to the rest of the website.

3. Grey can give website text a modern edge, be careful of what shades to use as grey can make the user skip parts of text if the background comes through too much. #333333 on white is a favourite.